At outoja, we believe strange is beautiful and being different is a superpower. We're a comfort-first brand creating emotionally supportive, delightfully unusual plush toys and cozy lifestyle products designed to help people feel seen, safe, and soothed.

Our products are especially made for the neurodivergent community, kids navigating big feelings, and adults who just need a soft place to land. From surreal plush animals and weighted companions to AI-enabled friends and wearable comfort gear, every item we create is designed to spark connection, support emotional regulation, and celebrate what makes us unique.

outoja isn’t just a brand - it’s a soft rebellion against sameness, a hug in product form, and a home for the wonderfully weird. Welcome in.